Author: guillaume

Certainly, excessive posting on TikTok can lead to diminished content performance and engagement, due to the intricacies of the platform’s algorithm. However, you’ve landed on the perfect spot to learn the ins and outs of optimal posting practices. In this guide, we’ll cover: Let’s dive in. Quick Summary: Can Overposting on TikTok Be Detrimental? The…

As the world of influencers continues to expand, so does the playground for malicious individuals looking to exploit the trust and ambitions of those on social media and emerging content creators. At times, these influencer frauds are blatantly obvious, almost to the point of humor. However, often the deceit lies in the finer details. In…

Introducing a new product to the market is a multifaceted endeavor that encompasses far more than just the development phase. Equally crucial is the promotional strategy that accompanies the launch, designed to not only introduce but also generate excitement and anticipation for the product. Achieving a successful promotional campaign hinges on the execution of innovative…

In 2020, a single beverage catapulted Dunkin’ to become the most celebrated Quick Service Restaurant (QSR) brand on TikTok, amassing over 4 billion impressions and 250 million views. What magic formula did this 72-year-old fast-food giant employ to ascend to social media fame? The power of earned media value. Historically, Dunkin’ has been a formidable…

Influencer marketing has rapidly become a significant strategy, and the advent of content whitelisting by influencers introduces an even more effective tool to boost returns on digital marketing investments. So, what’s this all about? Bar graph of “Preferred Channels for Influencer Content by US Marketers in 2021” Image courtesy of eMarketer The concept of influencer…

Imagine scrolling through your favorite social media platform, be it Instagram, TikTok, or another, and you come across J. Kenji López-Alt, the renowned author of The Wok, raving about his preferred wok brand. Naturally, you’re inclined to trust his suggestion, aren’t you? https://www.instagram.com/p/CcYqSpavMSR/ Alright, we understand that not everyone is on the lookout for the…

5 Essential Strategies for Enhancing Your Influencer Outreach Before we dive deep into the specifics of crafting impactful emails and the art of follow-up (complete with examples), let’s first explore some foundational strategies that will set you up for success in your influencer outreach endeavors. 1: Opt for Email Communications Over DMs for Professionalism and…

Scaling Your Influencer Marketing: A Guide for Growth Navigating the Expansion of Influencer Collaborations Embarking on the influencer marketing journey is straightforward at first — a few collaborations, direct interactions with influencers, and simple tracking of content. But what occurs as your program expands? If enhancing your influencer marketing strategy is a priority for you…

Brands often seek our expertise when scaling their influencer outreach, particularly regarding emails, DMs, or other recruitment channels. Recruiting influencers can be challenging, and our advice during consultations may not always be retained. Thus, I’m providing three email templates, three DM templates, and three types of comments to enhance your offers’ visibility. Feel free to…