Author: guillaume

The 7 Best Books Influencer Marketing Managers Need On Their Desks.

If your creators fail to disclose partnerships in their posts, you not only risk fines, but you can damage both parties’ trust & reputation too. Here’s how to stay compliant with FTC guidelines.

Learn everything you need to know about local influencer marketing \u2014 including how to find local influencers, reasons to work with them, and campaign examples.

In a world where everyone (and their very cute pets) are vying for our attention, and everyone else is scrolling to infinity, how does a brand keep up? How do you make as much quality content as possible, as affordably as possible? How do you make sure all of your distribution channels have enough content…

Frustrated by the lack of replies in your creator outreach? You need to think likes a salesperson, not a marketer. Here’s how.

Sliding into an influencer’s inbox feels intimidating. Aren’t you just showing up at their door unannounced? You feel unwelcome and ignored. Are you writing just another email that’ll move to trash, unread? It’s like you’re playing a game, but can’t win because you don’t know the rules. But plenty of marketers have seen success with…

The 12 Best Influencer Marketing Podcasts To Listen To Today.